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SFATA or the Smoke-Free Alternatives Trade Association has a stated mission to advocate for a reasonably regulated U.S. marketplace which allows our member companies to provide smoke-free products to adult consumers that are an attractive choice, while promoting a positive public image for vapor products and educating businesses in our industry.

SFATA is committed to providing an alternative to combustible tobacco products for adult smokers:

  • SFATA and its members sell only to adults.
  • SFATA and its members do not market to minors.
  • SFATA and its members support a national age standard on the sale of vapor products and e-liquids that aligns with the national age of majority for other adult responsibilities such as voting, paying taxes, and serving in our U.S. military.

In order to provide the high-quality, reliable product the industry strives to create, SFATA has instituted the following standards in order to assure vapor products are appropriately marketed, packaged, and sold:

  • SFATA and its members do not make any health or cessation claims in their marketing.
  • SFATA and its members support packaging all e-liquids in child resistant packaging, consistent with the Poison Prevention Packaging Act and federal law.
  • SFATA and its members support accurate and appropriate labeling of the products to inform the adult consumer of the contents of the package.
  • SFATA and its members support the development of industry consensus standards that are consistent with the American National Standards Institute requirements.

SFATA encourages its members to:

  • Prevent sales to minors by adopting a written company policy against selling to minors, training employees through a nationally recognized age-verification instruction program on how to properly ID customers, and verifying staff is properly checking identification according to the law.
  • Institute expert mixing processes; including proper employee training and the use of sterile equipment and clean room procedures to avoid contamination at any point in the mixing or packaging process.

To find out more about SFATA or to show support for their cause, head to their website here.

Currently located in Sydney, Australia, I have been vaping since 2009 and became active in the e-cigarette industry in late 2015. Since then I’ve had the pleasure of visiting over 700 shops in 6 countries.

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