Vapouround Bus Drives A Smoke-Free Message Across Britain
It started off as a throwaway remark in the wake of looming vape regulations in the UK.
It was the time immediately before the European Union’s Tobacco Products Directive (TPD) and the full impact of the forthcoming new regulations were beginning to hit home.
Newspaper, magazine, and TV adverts would be outlawed under the new rules, but advertising on the side of buses would remain unchanged.
“We should buy our own bus as a protest about the TPD,” someone remarked, half in jest, but by the time the meeting ended they had decided to put ‘Operation Vapouround Bus’ into effect.
In the weeks that followed, the team worked out a plan of action for the bus, pencilled in the initial tour dates, and set about making it as eye-catching and appealing as possible.
Vape companies were falling over each other to get their brands advertised on the bus and Vapouround formally announced it to the world in their October 2016 magazine.
Its first public outing was to Vaper Expo UK that same month and it immediately became one of the highlights of the event. During the three-day show, visitors would stop and take selfies in front of the bus and they knew that they were onto a winner.
Since then the bus has been taken to towns, cities, festivals, universities, and vape shops up and down the country for promotional events.
The bus has evolved over the years and has now become a smoking cessation service on wheels that tours the country helping smokers to quit, and each visitor receives a free copy of the Vapouround Vaping 101 guide, which answers all the questions that first-time vapers commonly ask.
The team at Vapouround know that smokers can feel apprehensive about walking into a vape store for the first time, but they have no such fears about stepping on board the bus.
Every year they’ve helped hundreds of smokers switch to vaping and this has become one of the focal points of the bus as it tours the UK.
It has been fitted out with meeting spaces, test stations, vaping literature, video screens, games, and a sound system.
So, if you find yourself in the UK and you see the bus, jump onboard and meet their friendly team.
You can find the most current tour dates on the Vapouround Bus website, https://www.vapouroundbus.co.uk