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3 Tips On How To Promote Your Vape Business Online

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Estimated 3 min read

If you’re a business owner in this industry you’re already well aware of just how difficult it can be to promote your vape business online.

it isn't fair

Starting a vape business can be really, really exciting.

You get to design your products, come up with logos and marketing stuff, get everything ready for the big launch, and get punched right in the face when you go to promote your first Facebook post.

You’re not alone, every other owner in this industry has had these same exact struggles. What good is all of this hard work if nobody knows about it?

Luckily, even though the internet acts like you’re selling heroin there are still a few things you can do.

SEO

vape seo

If you’re not technically-minded you’re probably wondering what SEO is. It stands for Search Engine Optimization, and by having well-targeted SEO on your website you can improve how high your website will be in the list when people search for specific things.

There are a lot of factors when it comes to good SEO, and also a lot of ways to improve your SEO, so I’d suggest reading up on some of the indepth information about it online.

Alternatively, there are companies (and even just freelance people) who you can contract to do your SEO for you. It’s a wise investment, and you should have some spare cash anyway because you can’t advertise very easily.

Here are the main important factors to consider for good SEO:

  1. Keyword relevancy and competition
  2. Page headings, meta descriptions, meta tags, and focus keywords
  3. Properly structured pages (using headings, keywords, alt tags in images, etc)
  4. Search engine friendly URLs
  5. SSL certificate
  6. Backlinks from other websites, especially well-regarded and popular ones
  7. Load times and bounce rates
  8. Have an accurate sitemap
  9. Mobile responsiveness

vape advertising

Even though we’ve all been barred from advertising on the big dog websites like Facebook and Google there’s actually a bunch of industry websites you can advertise on, and aren’t you trying to market to vapers anyway?

Depending on your budget you can look at some of the bigger vape news websites and even some of the magazines, although the latter can be quite expensive.

This is actually how a large number of the brands you know and love get their name out there. Think about all of the vaping websites you visit and you’ll probably remember seeing ads on them.

Those can be your ads.

We actually offer some great, affordable advertising opportunities for vape businesses, no matter how big or small you are. Our main site vapetrotter.com receives around 650,000 page views each month from 180 different countries, so you can advertise just in your local area or to everywhere on earth. It’s up to you.

Trade Shows (not online, but very useful)

vape expo

Unless you’re brand new to the industry you’ll have heard of the huge amount of vape shows that take place all over the world, like the Shenzhen eCig Expo.

These are filled with vapers and business owners, so it’s a great place to be if you want people to know you exist.

The cost of having your own booth at a show can be quite high as the booth space itself is usually around $1,000-$3,000, and you then have to deck it out so you’re not just sitting there at a desk like a kid on detention. You’ll also need promotional material, maybe extra staff, and maybe even free samples depending on your business.

But don’t be dissuaded just yet. You can still get a lot of value out of just attending the show and walking around.

Introduce yourself, meet people, build relationships, hand out business cards, tell people about what you’re doing.

Conclusion

The struggle is real, but it’s not just your struggle.

While it might seem like you’re doomed from the start, just remember that everyone else has the exact same troubles as you do.

The ones that succeed are the ones that figure out how to overcome them.

I believe i can fly

Currently living in Sydney Australia, I come from a background in brand marketing and comedy writing. I’ve spent the last 3 years heavily involved in the vape industries of the USA, UK, and Oceania.

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